Synopsis
Do you have some great ideas for new products or services, but lack the knowledge as to
how to market them? Are you currently being hampered in your job by a lack of understanding
of basic marketing techniques? Would you like to be taking full advantage of all that new
technology offers you in marketing? This book seeks to provide answers to these questions.
Topics covered include: the marketing plan; getting the right marketing mix; direct mail made
simple; telemarketing; writing copy; and managing PR.
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